Governance Board

Robert M. Nideffer, Ph.D. serves as Board Chair of this Governance Board. He is the author of The Attentional and Interpersonal Style (TAIS) Inventory. In addition, he has published over 100 professional articles and has written twenty books, including: The Inner Athlete, How to Put Anxiety Behind You, Attention Control Training, The Ethics and Practice of Applied Sport Psychology, Psyched to Win, and Assessment in Sport Psychology (with Marc Sagal, below). For the past 30 years Dr. Nideffer has been providing through his company, Enhanced Performance Systems (EPS), team building, selection and screening, and performance enhancement services to Olympic Training Centers, elite military groups, and major corporations around the world.

Prior to EPS, Dr. Nideffer held posts of Sports Psychologist (USA Track and Field team), Research Fellow (Australia Institute For Sport), Associate Professor (University of Rochester), and Professor (California School of Professional Psychology).

Dr. Nideffer holds an undergraduate degree in Psychology from Lewis & Clark College in Portland, Oregon, and a Clinical and Experimental Psychology from Vanderbilt University in Nashville, Tennessee.


Robin W. Pratt, Ph.D. taught the psychology of learning and performance at the Ph.D. level and merged that into educational research and management (applied human resource development) for the first half of his career. He gradually added performance and management consulting to his repertoire fueled by the many applications of the TAIS Inventory and Attention Control Training, where he partnered with their developer, Dr. Robert Nideffer. Today he is a leading practitioner and product developer in this arena. His clients cover the spectrum from business to sport.

Dr. Pratt has held both Assistant and Associate professorships at U.S. universities and currently is the President of Enhanced Performance Services, a consulting group focused on executive coaching, team building, selection and screening and performance management.

Dr. Pratt has an undergraduate degree in Mathematics from William Jewell College and received his Ph.D. in Experimental Psychology from the University of Illinois.


Marc Sagal’s extensive background in psychology, philosophy, and sport has helped him develop a unique ability to help leaders and athletes achieve ‘meaningful success’. His work as a management consultant, executive coach and sport psychology consultant has been featured in numerous publications and media spots, including FOX Sports, Men’s Health, CIO magazine, and American Airlines’ Celebrated Living.

Marc has delivered assessment, training and performance coaching to a wide variety of organizations. McKinsey & Company, Microsoft, J.P. Morgan, Manchester City Football Club, and U.S. Army Recruiting have all benefited from working with Marc and his company, Winning Mind. He consults regularly with Olympic and professional athletes from around the world. He has played a key role in the development and design of breakthrough training and assessment products and services, including AME (“Athlete's Mental Edge”), the world’s first web-based, sport-psychological assessment and training program.

Marc has presented research data and professional papers at international congresses including the European Association of Personality Psychology and the American College of Sports Medicine. He has published widely in the area of performance psychology, including co-authorship of Assessment in Sport Psychology with Dr. Robert Nideffer, and chapter authorship in the Encyclopedia of Applied Psychology.

A Philosophy graduate from The Colorado College, Marc received his Master’s degree in Sport Psychology from San Diego State University with highest honors. He received his “A” -level coaching license from the United States Soccer Federation (USSF), was registered as a professional with the USSF, and competed both in Europe and the United States.


Terry Holland has been involved in the Canadian private equity market for over 25 years. A commerce graduate of the University of British Columbia, Terry earned his CPA designation in 1981 and was awarded the FCPA designation in 2009.

Terry joined Trimin Enterprises Inc., a private equity firm, as president in 1990. Over the next 14 years Terry would play a lead role in Trimin’s success as a growth partner for mid-sized businesses. He left Trimin Capital in 2004, launching Krystal Financial Corp., where he has had significant success investing in and partnering with small to mid-sized western based companies. In January 2018, Terry relaunched the business as Krystal Growth Partners. He is instrumental in working with Simpson Group on all of its acquisitions.

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